From Idea to Trademark Registration – How can you come up with a Brand Name

If you have a new product, you undoubtedly need a new name. However, this statement is not as straightforward as it appears if you want an effective way of coming up with a brilliant brand name for your business. It may be a result of a reactive approach, wherein you wait until the product is
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Glow & Handsome – HUL Seeks Injunction against Emami over Trademark Allegations

Hindustan Unilever Ltd’s (HUL) recent move to rename and rebrand its widely known skincare products – ‘Fair & Lovely’ to ‘Glow & Lovely’ and ‘Men’s Fair & Lovely’ to ‘Glow & Handsome’ – has now landed in the Bombay High Court. The FMCG major, HUL, has quite recently moved for an injunction against Emami Ltd’s
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Emami Raises Objections to HUL Rebranding Men’s Skincare Range as ‘Glow & Handsome’

Emami Limited, an Indian conglomerate company headquartered in Kolkata, has quite recently raised objections to industry peer Hindustan Unilever Limited – rebranding its skin products in the men’s range as ‘Glow & Handsome’ – by claiming Trademark Rights over the name. The home-grown FMCG has also hinted at initiating legal proceedings as it has already
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No More ‘Fair & Lovely’ – HUL Seeks Trademark Registration for ‘Glow & Lovely’

Hindustan Unilever Limited (HUL) might soon greet all its customers with ‘Glow & Lovely’ from its shelves. The FMCJ major has decided to drop the word ‘Fair’ from its widely known fairness cream ‘Fair & Lovely’ and is now seeking the Trademark Registration for the new name ‘Glow & Lovely.’ Although HUL (the Indian subsidiary
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Understanding the Importance of Trademarks for Small Businesses

Unless you own a Registered Trademark, your idea, concept, and unique branding can freely be stolen by your competitors in the present fast-paced society, which is indeed something you would never want to happen. After you spend all the time, effort, and money on your unique and creative branding, it becomes convenient for other businesses
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Huawei Files Trademark Application for Mate Watch Brand

Despite all the ongoing issues at hand, the Chinese Multinational Technology Company, Huawei, doesn’t seem to stop at all. The company refuses to give up at no cost and has efficiently begun its preparations to expand the Huawei Mate lineup with a brand new category of devices. The Chinese tech giant has quite recently filed
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Understanding the Crucial Role of Intellectual Property in E-Commerce

In E-Commerce, Intellectual Property (IP), is indeed the most neglected yet the highest value bearing component. The real reason behind the same lies in the fact that the crucial role of IP in E-Commerce is either less understood or not apparent. The Intellectual Property Laws and practices protect the unique works and creations of the
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Philippines Marks Higher Score in International Intellectual Property Index

With the implementation of new anti-counterfeiting and piracy measures, the Philippines has improved its score by around 4 percent in the United States Chamber of Commerce’s (USCC) 2020 International Intellectual Property Index. Ranking 37th out of total 53 economies, the Philippines scored 39.94% in 2020 index in comparison to its 36% score in 2019. Reports
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What Should You Know About A Trademark Search?

Intellectual Property (IP) alertness and the number of trademark applications are rising gradually. Therefore, it is significant for existing businesses as well as the new businesses who want to register their marks to be aware of the appropriate procedure to do so. It will help them in preventing the rejection of their Trademark Applications, and
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Google Files Trademark Application for Pigweed – A new Operating System

Over the years, Google has been developing its fair share of operating systems, including Android, Chrome OS, and Fuchsia. And now, according to a new Trademark Application filed by Google, it appears that the search giant may be working on increasing the share by adding another operating system (OS) codenamed Pigweed. Although the search giant
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