Emami Raises Objections to HUL Rebranding Men’s Skincare Range as ‘Glow & Handsome’

Emami Limited, an Indian conglomerate company headquartered in Kolkata, has quite recently raised objections to industry peer Hindustan Unilever Limited – rebranding its skin products in the men’s range as ‘Glow & Handsome’ – by claiming Trademark Rights over the name. The home-grown FMCG has also hinted at initiating legal proceedings as it has already changed the name of its men’s fairness cream to ‘Emami Glow & Handsome.’

In a recent statement delivered, Emami, the maker of ‘Fair and Handsome’  brand of men’s grooming range,  mentioned that the company is indeed shocked to know about HUL’s decision of renaming its men’s skincare range from ‘Fair & Lovely’ to ‘Glow & Handsome.’ According to Emami, it is, at present, the market leader in the field of men’s fairness cream by having legal ownership of all the trademarks in place.

The Kolkata-based FMCG Company also said that it is only shocked and not surprised to observe HUL’s unfair business practice as HUL has been prevalent time and again to damage Emami’s brand image and reputation in the market. The company further added that it would soon be getting in touch with its legal experts to address this issue and related concerns.

The Indian subsidiary of Unilever PLC (a British-Dutch multinational company), HUL, recently stated that it is now rebranding its widely known skincare brand ‘Fair & Lovely’ as ‘Glow & Lovely’ after giving up on the word ‘Fair’ in the name. It also mentioned that its men’s skincare range would be called ‘Glow & Handsome.’

As per various reports, HUL had approached the Controller General of Patents, Trademarks, and Designs, a while ago, to get the name ‘Glow & Lovely’ registered.

Multiple cosmetic brands have been under the scanner for quite a while now over their products that promote skin fairness for stereotyping racial types. Moreover, the same has been intensified further in the wake of the ongoing ‘Black Lives Matter’ protests in the West.

Quite recently, Johnson & Johnson (J&J), the US FMCG and healthcare giant, has also stopped the sales of its skin whitening creams worldwide, including India.

The French personal care company, L’Oréal Group, has mentioned in a recent statement delivered that it shall remove words, like fair, fairness, white, whitening, and so on, from all its range of skincare products.

As of now, HUL has not delivered any comments on the entire matter. For more visit: https://www.trademarkmaldives.com

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