PhonePe (a digital payments and financial services company headquartered in Bangalore, India) has recently decided to file a fresh lawsuit against BharatPe’s ‘buy now, pay later’ platform known as PostPe over Trademark Infringement. For this, PhonePe is now withdrawing its previous petition (over PostPe violating the ‘Pe’ trademark of the brand) filed in the Bombay High Court.
The Flipkart-owned PhonePe said in a recent statement delivered that the company would file a fresh lawsuit against BharatPe and continue opposing the use of ‘PostPe’ or ‘postpe’ mark ardently.
PhonePe had earlier approached the Bombay High Court to seek an injunction for restraining ‘Resilient Innovations’ (which operates BharatPe) from misusing its Registered Trademarks by using and promoting the ‘PostPe’ or ‘postpe’ mark.
The Court, during the hearing, noted that Resilient Innovations’ PostPe mark is indeed visually, structurally, and phonetically similar to the PhonePe mark, due to which, even it thought that the ‘PostPe’ or ‘postpe’ mark is a natural evolution of the word PhonePe and has emanated from the same. However, for addressing some specific observations noted by the Court in the pleadings filed by PhonePe, the company is now withdrawing the lawsuit. It will be seen filing a fresh suit for opposing the adoption of the mark ‘PostPe’ or ‘postpe’ mark by Resilient Innovations. PhonePe said that while allowing the withdrawal of the lawsuit and keeping the contentions and rights of both parties open, the Court granted it the liberty to come up with a fresh lawsuit.
A BharatPe spokesperson said in a statement delivered that the company doesn’t wish to comment on any part of the recent proceedings in the Bombay High Court that haven’t been recorded in the order passed. He further added that the company would eagerly wait for the receipt of the order that has recently been passed by the Bombay High Court to maintain the dignity of the entire legal process. He also mentioned that the bottom line of the case remains that PhonePe has now withdrawn its previous lawsuit, and it is needless to say that BharatPe would continue defending any legal action that PhonePe threatens to use against it.
In the meantime, PostPe is heavily advertising itself across various mediums. Recently, it came up with the ‘De Dena Aaram Se’ campaign, which is live across multiple TV and digital channels – throughout the ongoing ICC World Cup 2021 and the festive season. For more visit: https://www.trademarkmaldives.com
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