5 Things Startups Must Know About Intellectual Property Law

The driving force behind almost every startup is the novel idea or product with which it enters into the market. Putting this idea or product into practice correctly and securely is what transforms small startups into million-dollar corporations. For this reason, startups should have a well-protected Intellectual Property (IP) strategy, which acts as a significant aspect of their competitive advantage and attractiveness to consumers as well as investors. In this way, IP is an asset that can enhance the commercial value of your businesses, and Intellectual Property Protection is what secures the IP intended to grow your startup. Besides attracting investors, suppliers, consumers, and more, IP protection can put legal checks on your competition by preventing others from infringing on and profiting from your unique assets. So if you want to achieve success in today’s competitive market, it is crucial to obtain robust IP protection for your assets. The first thing that you should do in this regard is to be aware of the five vital components of Intellectual Property Law.

Five Significant Things about Intellectual Property Law

  1. Types of Intellectual Property Rights (IPRs)

In general, startups seek protection for their inventions, logos, software, and business names. Based on this, intellectual property for startups includes a wide range of IPRs like trademarks, patents, trade secrets, and copyrights. Each of these different types of rights applies to a specific class of assets. For instance, patents protect inventions and ideas, copyrights safeguard software and creative works, trademarks secure brand names, logos, and symbols that are capable of distinguishing one’s business from others. Trade secrets work when your company comes up with a ‘secret’ manufacturing approach that provides you a competitive advantage over your competitors.

  1. How to Sell Intellectual Property

Do you want to sell your startup? It is advisable to consult an experienced IP attorney as, nowadays, when many companies purchase startups based on their IP portfolios, it is common to face issues regarding the proper ownership of IP. Hence, to avoid glitches that may leave you with a comparatively lower valuation than what you deserve, emphasize signing any dotted line under the supervision of a skilled lawyer.

  1. How to Address Intellectual Property Agreements

If your startup’s intellectual property has been stolen, copied, modified, or used in any other manner without your permission, you can get monetary compensation depending on the severity of the infringement. In the present times, federal courts of every country have specific jurisdictions related to Copyright Infringement, Patent Protection, etc. That’s why if someone has stolen your IP and uses it for his benefits, be ready to deal with him legally. First of all, contact the offender through a cease and desist letter, which should address the following:

  • What got infringed,
  • The protections in place,
  • The severity of the infringement,
  • The remedial actions that unauthorized user should take,
  • The legal actions that you expect if the infringer fails to comply.
  1. International Intellectual Property Protections

Nearly every country possesses different IP laws associated with How to Patent an Invention, Brand Name Registration, etc. For example, In China, the government emphasizes ‘first-to-file’ rule, i.e., it doesn’t care about who is the first creator of a product; instead, it focuses on who is the first to File a Trademark Application. Hence, before proceeding towards international markets, you should familiarize yourself with the unique trade secret, trademark, and Patent Laws in such countries. Having insight into the country-specific laws at the beginning of the process will help you in preventing the hike in expenses and complexity at the time of applying for an International Trademark, Patent, Copyright, and more.

  1. Legal Counsel

In today’s challenging era where businesses never hesitate to put obstacles in the path of one another’s success, there is an enormous need to enter into the marketplace with robust IP protection. Hiring a legal counsel having years of experience in this industry is one of the best ways to safeguard your IP. Apart from providing the beneficial guidelines regarding Application Processes, Patent Search, and more, a proficient IP attorney can help you in identifying ‘gray areas’ that may attract lawsuits, government investigations, etc. Assuredly, many startups find it expensive to hire legal representatives. If you are also not having sufficient money, then don’t worry as the advent of some programs to alleviate these expenses has made it easier to secure your IP with a limited budget.

Stay Ahed

Whether you are having an idea for a startup or already running one, getting your intellectual property protections in place is the foremost thing you should consider to lay the foundation of your future success. Nonetheless, as nearly every startup and even established businesses are running in the same race, it is imperative to stay ahead of others by being quick in regards to expanding nationally and internationally earlier rather than later. Don’t forget that the delay on your part can enable your competitors to push you behind them.

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How to Select a Mark that Keeps Infringement at Bay?

Has your company just come up with an exciting new product that appears to interest the people to purchase it? Well, congratulations as this could be the product that can serve the potential buyers with what they have been looking for years, and ultimately, you with more customers and better sales. However, your competitors, including companies, entrepreneurs, etc., may not like this and make attempts to pull you down by infringing on your newly launched well-doing product or service. Hence, it is essential to commence extracting the profits with the help of that product or service after securing it as your Intellectual Property (IP). In terms of securing your unique and useful asset under Intellectual Property Protection, trademarks prove to be the best source that can prevent unauthorized users from making profits by using your IP. In general, trademarks refer to the recognizable words, logos, symbols, etc., that identify and distinguish the product and services of one source from those of others. In the present IP industry, there are five types of trademarks that you can obtain and use to safeguard your valuable assets from the infringers. Let’s proceed further to have deep insight into all these vital marks and thus, make a fair decision on which will best suit your needs.

Strong Marks to Discourage Trademark Infringement

  1. Fanciful Marks

 Fanciful marks refer to the trademarks that reveal nothing about the product yet are significant as they enable the customers to remember your mark/ product, irrespective of how many competitors are attempting to pull you down. Famous as made-up words, these marks have no significance except being a trademark for the proprietor’s specific products or services. Fanciful marks are enforceable against the use of the same or a similar mark leading to the trademark infringement. Some common examples of such trademarks include VERIZON telecommunication services, GOOGLE computer search engines, and ROLEX watches.

  1. Arbitrary Marks

 Arbitrary marks also don’t tell anything regarding the products or services but appear more significant than fanciful ones if we talk about the same type of items. These marks can be a real word, image, or logo used to recognize unrelated and different products or services. Though arbitrary marks don’t have much scope of enforceability like fanciful marks, yet they provide outstanding trademark protection, and this is why brands often prefer protecting their assets under this category of marks. For example, the term APPLE might not be enforceable against someone using the mark APPLE CAFÉ, but if he uses the Apple Logo to display the term APPLE, then the mark would be enforceable against him. Some examples of arbitrary marks include APPLE computers, HARD ROCK restaurants, and QUAKER cereal.

  1. Suggestive Marks

 These marks give details about the services and products. They make the world familiar with what the specific product is, how it works, etc., but without describing it thoroughly. As per the Trademark Law, suggestive marks often exist as words, group of words, or graphic logos and are enforceable only in case of the same or similar marks on the same or similar products. FRESH ‘N CLEAN pet shampoo, CITIBANK financial services, and TOTAL cereal are some well-known examples of suggestive marks.

  1. Descriptive Marks

 As the name indicates, descriptive marks describe a particular product or service. They explain many things about the product or service, including what the product is, what it does, its quality, features, function, and more. Note that these marks don’t have proprietary rights and are neither enforceable nor protectable. Are you planning to File a Trademark Application to secure your asset with a descriptive mark? It is better to understand that people can use your mark in whole or part, either as a descriptive term in their text or the name of their products or services. Some Registered Trademarks that fall under this category covers PARK ‘N FLY airport parking service, COMPUTERLAND computer stores, and RAISIN BRAN cereal.

  1. Generic Marks

Generic marks, also known as genericized trademarks signify a name or mark that because of its popularity and importance has become a common name for a general class of service or product, usually against the trademark holder’s intentions. Generic marks are not the trademarks. They are nouns that are modified by the registered trademarks. Famous terms like APPLE computers, GEICO insurance services, and STARBUCKS coffee are examples of generic marks. Having strong marks is the best way to secure your valuable assets under the shield of powerful Intellectual Property Right (IPR), like a trademark. Stronger is the mark, more are the probabilities that it can be enforced against unauthorized use. Strong marks are comparatively less susceptible than weak marks to legal issues, whether you are filing a Trademark Application or carrying out a Trademark Registration Process. Hence, it is recommended even by the IP attorneys that whenever you come up with a new product, don’t forget to secure it with a strong trademark. For more visit: https://www.trademarkmaldives.com

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Thiruvananthapuram: TDB Bids to Get Patents for Its Temple Prasadams

The Travancore Dewaswom Board (TDB) is seeking to get patents for its temple prasadams, including Ambalapuzha Palpayasam, Sabarimala Aravana, and Kottarakara Unniyappam.

TDB’s president A Padmakumar said that they have decided to obtain a patent cover for their iconic temple prasadams following a report pointing some people who had not just tried to make counterfeit Ambalapuzha Palpayasam but also sold it to gain profits illegally. Obtaining a patent will prevent unauthorized producers and sellers from fraudulently producing and selling the products under Ambalapuzha Palpayasam or a similar name.

He added that the board had put this step to determine the sale of false versions of its iconic temple prasadams as many catering agencies, bakeries, etc., are found to be involved in not only preparing the same or similar palpayasam but even claiming it to be the real Ambalapuzha Palpayasam. The CTB has commenced making legal moves to deal with the cheaters who are deceiving people by naming their prasadams as the popular Ambalapuzha Palpayasam. The law department already has been asked to assist the board with legal opinions to handle the case.

Mr. A Padmakumar further explained that it is for the first time in history when temple prasadams will be going to get secured under Patent Protection. The decision to get the patent rights has been made under the Geographical Indications of Goods (Registration and Protection) Act, 1999. As per this Geographical Indications Act (GI Act), which refers to a sui generis Act of the Parliament of India for better protection of Geographical Indications related to products in India, no one except the authorized user is allowed to use the name of a specific product.

Earlier this month, the TDB had initiated some legal measures against a bakery for allegedly preparing and marketing milk porridge in sealed packages under the Ambalapuzha Palpayasam. Besides bakeries, many marriage caterers and catering houses are discovered making profits by trading counterfeit palpayasam as Ambalapuzha Palpayasam, and the board has decided to act legally against them, said the president. The real prasadam is prepared, offered to the deity, and then distributed to the devotees at the temple. Lastly, he said that this is the first case where anyone is making efforts to get patents for the temple offerings. For more visit: https://www.trademarkmaldives.com

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EagleView Wins Intellectual Property Lawsuit

EagleView, a technology provider of aerial imagery, geographic information system, and data analytics solutions, recently announced a significant legal decision revealing that Verisk Analytics, Inc. and Xactware Solutions, Inc., willfully infringed EagleView’s Intellectual Property (IP) and technological innovations.

26th September 2019’s jury verdict in the U.S. District Court for the District of New Jersey confirms that Verisk and Xactware used EagleView’s technology and innovations without its consent and in violation of the U.S. Patent Law.

What’s the Case?

In late 2015, EagleView filed a lawsuit against Verisk and Xactware claiming that the two competitors are involved in the willful infringement of its patents encompassing some unique technologies. The filing was emphasized to hold Verisk and Xactware accountable for infringing EagleView’s technologies.

The jury favored EagleView on every issue has awarded it $125 million in damages. Besides, the Court has issued a temporary restraining order preventing defendants’ sale of Property InSight, Geomni Roof, Roof InSight, and Geomni Property, as well as, use or sale of Aerial Sketch version 2 after 25th September 2019. This order will be in effect until 8th October 2019, the date set by the Court for a hearing on a permanent injunction.

Rishi Daga, CEO of EagleView said that they understand the distraction their customers are encountering due to the ongoing lawsuit, and thank them for standing beside the company even when it was forced to safeguard its IP and technology in court. The recent decision enables them to continue serving the clients with superior customer services across insurance, energy, roofing, and government, and to look forward to driving innovation through data analytics derived from aerial imagery as well as bringing impactful solutions. EagleView will consult the affected customers to determine if the firm can assist them in any manner or customers can contact EagleView at https://www.eagleview.com/support/.

The jury found that the patents involved in this case were valid and amongst the more than 200 patents in the plaintiff’s portfolio. They also discovered that Verisk and Xactware had infringed the patents willfully, awarding $125 million to EagleView for damages due to past Patent Infringement.

Verisk and Xactware have repeatedly taken measures to prevent EagleView’s claims from reaching in the front of a jury trial, including attempts to invalidate EagleView’s claims in district courts and challenges to the plaintiff’s patents with the USPTO. EagleView succeeded in securing overwhelming victories at the USPTO, with 149 applications related to its patented technology comprehensively upheld after several appeals.

Kirkland & Ellis LLP and Walsh Pizzi O’Reilly Falanga LLP are the co-counsel represented EagleView at all levels of the lawsuit and relevant patent proceedings, including the recent IP trial win.

EagleView is emphasizing on transforming the way people work by bringing in the highest level of accuracy in today’s persistently changing world. It is expected that this win will help the company in achieving its goals. For more visit: https://www.trademarkmaldives.com

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What is the Difference between a Provisional Patent and a Permanent Patent?

Your invention is the result of your hard efforts, and you must not want anyone to make profits by using it or a similar one without your consent. Patent Registration is one of the most valuable sources, which empower you to prohibit others from using your unique and new ideas in today’s malicious era where issues like patent infringements are common. A patent, if granted, bestows you with not just the Intellectual Property Rights (IPRs) to ensure the protection of your innovation but also a good reputation that attracts profits. However, to enjoy the full-fledged benefits of registering a patent, you must know about what a provisional patent is and how it differs from a permanent one.

Provisional Patent

It is imperative to note that there is nothing like a provisional patent in the present Intellectual Property (IP) industry. Nevertheless, a Provisional Patent Application is an introductory step towards the road of getting robust patent protection. Filing a provisional patent application is crucial as it allows the inventor to market his invention without any worry related to its theft and to continue with further development and patent operations. It is a legal document that provides an early filing date and gets transformed into a granted patent only when the applicant applies for a regular non-provisional patent.

Permanent Patent

The permanent patent provides the Patent Protection that prevents unlawful using, making, copying, and sharing of the same or similar invention. The permanent patent application is a techno-legal document that includes a description explaining the invention, disclosing the best-known procedures of carrying it out, and one or more assertions showing the scope of the invention.

Difference between Permanent and Provisional Patent

  • The foremost fact that establishes a difference between these two patents is cost. For instance, Filing a Provisional Patent application is cheaper in comparison to filing a permanent one and therefore, beneficial for individuals, companies, etc., that are available with a limited budget. Besides, provisional patent registration demands no legal necessities, which are compulsory in case of permanent patent registration.
  • By filing a provisional Patent Application, the inventor can secure his/her invention as soon as he/she creates it and along with the benefit of maintaining and supplementing that invention. It means this application allows you to continue working and making improvements in what you have invented even after filing it. Once done with the modifications in your invention, you can apply either for its permanent patent registration or another provisional patent associated with the same. On the other hand, filing of a permanent patent application provides no option to make changes or add any new subject matter to your invention. Therefore, if you want to protect what you have invented while working on its improvements, then it is essential to file a provisional patent application rather than a permanent one.
  • The role of the Patent Office is another remarkable aspect that differs provisional and permanent patent applications from each other. Patent Office doesn’t emphasize the provisional patent application until and unless the inventor files a permanent patent application that claims privileges and benefits of the priority under the provisional application filing. It means until and unless the inventor moves forward to permanent registration, there is no need for an additional fee associated with the Patent Attorneys or office. In other words, the provisional patent application enables you to lay the foundation for getting a patent, be benefitted with patent-pending, and preserve funds in the process, whereas permanent doesn’t.

Undoubtedly, provisional and permanent patents are quite different, but if used together, these two vital tools can secure your invention in the best and fastest possible way. Nevertheless, it is imperative to note that the provisional patent application remains pending at the Patent Office for a maximum of 12 months from the date of filing. So if an applicant files a provisional patent application, then he must apply for a corresponding permanent patent also within the twelve-month patent pendency duration of the provisional application. Why? It is essential to accomplish the Patent Process with ease and get comprehensive advantages of patenting an invention. For more visit: https://www.trademarkmaldives.com

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Facebook Wants to Trademark the Term “Book”

Facebook Inc., one of the largest social media giants worldwide, has filed a Trademark Application for securing a trademark for the term ‘Book’ in Europe, after many years of successfully registering the generic words ‘Face’ and ‘Book’ in the United States.

Filed by Facebook in June 2019 with the European Union Intellectual Property Office (EUIPO), the application has been accepted by EUIPO and is presently under assessment, with a decision anticipated later. The ideology of trademarking such common words is to prevent the small and fledgling firms from using the name of established brands to offer products and services similar to the brands’ ones, thus confusing the customers and making false income on others’ names.

The application filed by Facebook holds a list of hundreds of relevant products and services such as electronic game software, software for modifying photographs, wearable peripherals for computers, and electronic radio components.

If the application gets approved, it will enable the word ‘Book’ that initially recognized as a traditional paper-based data storage format to join the terms, including Face, Wall, Poke, Like, the letter F, and a specific shade of blue in the big list. Moreover, the social media giant will start preventing its competitors from infringing on the word ‘Book’ – something that will not be an unimportant effort; but, undoubtedly within the power of Facebook and legitimate teams associated with it. Nevertheless, the bad news for Facebook’s competitors, especially fledgling and small companies is that the social media giant has proved to be very happy to chase and shut down the firms for perceived Trademark Infringement.

Although it may not be the adept time for Facebook to seek positive results in Europe, where the American giants incur a low amount of trust and goodwill, still the social media giant is consistently striving to complete its trademark collection as it has already got the word ‘face’ registered over a decade years ago, thus making it believable that its new application too will be granted.

In the US, several other terms in addition to ‘Facebook,’ – ‘Face’ and ‘Book,’ are now secured as Facebook’s Intellectual Property (IP), for example – ‘BOOMERANG,’ ‘F8,’ ‘LIKE,’ etc.

Facebook is not the only giant or company seeking to obtain Trademark Protection for generic words, for example – Ohio State University and fashion designer Mark Jacobs are too making efforts to be the first in getting a Registered Trademark for the term “THE” with the US Patent and Trademark Office (USPTO).

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8 Steps to Prevent Unauthorized Use of Intellectual Property Online

Your company’s Intellectual Property (IP), regardless of what it is or the form in which it is existing, is often more valuable than anything else. Hence, the security teams and IP executives of your firm must understand the need to keep these crucial assets safe against the rapidly emerging dark forces that are continuously trying to steal them. With the advancements in digital technologies, robbery and unauthorized use of inventive works like pictures, content, or other vital IPs have become very common. The unique online IP assets that are intended to gain followers and customers for your business if stolen and used by others can reduce your profits. Therefore, it is essential to legitimately prohibit others from infringing on your online intellectual property.

Steps to Protect your IP Online

Is somebody already using your work and thus, earning on your name? Don’t worry as the following steps will not only help you in dealing with unlawful use of your work but also reduce the possibilities of your IP’s theft in the future.

  1. Comprehending Copyright Law is Must: Your unique blog, picture, content, and video are your IP and get protected from the moment you create them. Undoubtedly, it means that no one can use the work without your permission, but many people (knowingly or unknowingly) still try to reproduce it. No matter what the reason is, people often try to steal and use your assets. Nonetheless, you can prevent them from doing so by using the copyright protection surrounding your work, but as different work is protected differently, there is a need to have a deep insight into copyright law. Besides, filing a wrong Copyright Infringement case can leave you with penalties, thus turning it more significant to comprehend the law.
  2. Issue an Official Copyright Notice: Such notices are one of the best means to prevent people from violating your work as it informs people that the particular work is your IP. Though these notices don’t grant additional protection or rights, yet putting them in your content can keep your work safe.
  3. Formulate an Easily Understandable Permission Policy: Create an explicit permission policy that provides clear statistics about how users can use your work. Tell them for what kind of use they need to take your permission and what they can use without seeking your consent. It will benefit you by making people consult you before using your content as well as by giving a published standard that you can refer to if anyone infringes your IP.
  4. Have insight into Users’ Intention: Not every person who re-posts your work does so to violate it. Some may do this as they are not aware of the law or the fact that the work is your IP. Moreover, a few may be using it just because they want to develop the interest of their target readers. Hence, be cautious and have an ideology about the users’ intention behind using your asset before taking any legal step.
  5. Request Removal of your Work: Many times, the users’ motives are not harmful, i.e., they are violating your Intellectual Property Rights (IPRs) unknowingly. Even after executing the previously mentioned step, if you still come across such users, be kind to them and try not to suppress their enthusiasm. Send an email or put a comment informing them that they are unintentionally committing an illegal act. Furthermore, suggest them to get benefitted from your work by using it legally as per your permission policy.
  6. Turn Your Request into Demand: Are the users not responding to your request aptly? It’s time to be a little bit rigid and turn your request into demand. Send a demand letter or an email asking the users who are behaving as offenders to remove your copyrighted content from their site.
  7. Extract Benefits from Infringer’s Hosting Service: Are the offenders still not ready to cooperate? Carry out some searches and discover their WhoIs record. You can do this by utilizing the efficient tool named as DomainTools. The information gathered in this way will reveal their domain registration information, encompassing the details of the host of the website. Create an email, including statistics that why you want the offenders to remove your work from their website. The legitimate service on receiving your email will investigate the case, and if it discovers your request appropriate, then demand the offender to respond as you want. Nonetheless, if the infringers don’t act aptly, it will take their website down.
  8. Hire an Attorney-at-law: Do the service providers appear shady, incompetent, or offshore? Relax as it is not a new concern, many people suffer from the same one. At this instance, IP attorneys can serve you with relief by putting such nasty infringers out of your professional life. They can even proffer guidelines on How to Manage Intellectual Property, how to ensure effective IP Portfolio Review and Management, etc., to avoid similar worries in the future.

IP is the base of almost every business, and thus, no one can afford to lose these valuables in others’ hands. Hopefully, the steps in this article will prove beneficial in safeguarding your intellectual property online. So don’t miss out on these steps as not directly but undoubtedly they play a crucial role in your overall success. For more visit: https://www.trademarkmaldives.com

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Must be Aware of Copyrights! Let’s Know About Copyleft Now!!

In the present Internet age where it has become ever-easier to infringe on Intellectual Property Rights (IPRs), you must have heard about copyright. Most of us know that copyright is an exclusive right that enables the creator to use his original work while preventing others from stealing it.

As a creator, you need to safeguard your unique and creative Intellectual Property (IP) assets. For instance,

  • Photographers should copyright their photos,
  • Software developers should use appropriate licenses,
  • Bloggers should issue DMCA (Digital Millennium Copyright Act) notices.

However, this can be a headache, specifically if you are prolific and your work is famous. That’s why many creators are adopting copyleft. Here’s everything you should know about the copyleft license.

Copyleft

Copyleft is all about a concept by which you can share your work to third parties with some rights such as copying, modifying, etc. Under copyleft license, people are free to use, change, or distribute the work as per their need in exchange for just one condition of preserving the same freedom in the modified versions of the work. It encourages more and better publications. However, copyleft obliges people to distribute the modified work on the base of providing the same or similar copyleft license to others, but it isn’t necessary to make copyleft work free like in the public domain.

3 Key Concepts Related to Copyleft

  1. Copyleft is About Users Freedom

Despite what the name implies, copyleft is not about abolishing copyright. Instead, it is a subset of the copyright license and functions on an objective to provide freedom to the users.To understand this concept, we need to recall copyright that bestows the owners of the original work with legal rights to dictate how others can or cannot copy, reform, and distribute their works. If someone uses the original work in a way contrary to how its creator allows, the owner is entitled to take legal action, i.e., file Copyright Infringement case. It means the creator with Registered Copyright holds power to restrict what others can do with his work. Although copyleft licenses exist within the legal structure of copyrights, their core notion is that the users should be allowed to copy, modify, and distribute works as they want, with only one crucial clause: all derivative works offer the same freedom of use to other users.

  1. Copyleft Is Much More Than Just Permission

Copyleft license is not like a permissive license, which grants users the freedom to do anything they want. Copyleft gives freedom but imposes some demands as well. The most noticeable requirement of the copyleft license is that the users must distribute derivative works under licenses that offer rights, which are either the same or similar to the original work.

For example:  Suppose a photographer gives you a copyleft photo. As a user, you have the right to modify and share that photo however and to whoever you want, but you would also need to permit anyone else to use your work as he wants. It is known as the ‘share-alike’ clause.

Copyleft is beyond just allowing freedom; it demands freedom.

  1. Copyleft Isn’t Always Free

As mentioned above, a copyleft has two aspects:

  • The freedom for users to copy, modify and distribute derivative works
  • The “share-alike” clause to maintain liberty in derivative works.

Nonetheless, there is nothing that makes copyleft work available at no charges. In other words, you may not be able to get a specific copyleft work without paying for it. However, once you do pay for it, you’re free to use it as long as you maintain the same freedoms in the derived work.

Difference between Copyright and Copyleft

Since the concept of copyleft springs out from that of copyright, there can be hardly any comparison between copyright and copyleft. Nevertheless, copyright is restrictive in terms of forbidding third-parties from using rights reserved for the author without his permission whereas copyleft allows third-parties to use the rights liberally but while ensuring that the liberality will not cut off and reaches to every user of the work. In simple words, copyright emphasizes restriction and originality of work of an author, whereas copyleft proffers as well as demands freedom.

Copyright or Copyleft

People often have queries; whether they should go for copyleft, is it right for them, etc. Well, solutions to such questions lie in the author’s will; whether to share the rights with third-parties ready to do the same with others or keep them to himself/ herself. If you go for copyleft licensing, you may sometimes find it a bit harder to make expected money. Besides, even if you succeed in making earnings, they would be significantly less in comparison to that you could have made by traditional copyright rules. Hopefully, this article has given you a better idea about copyright and copyleft that can aid you in making a fair decision. Nevertheless, if any doubt is bothering you, be smart and consult an experienced attorney who can assist you in understanding these legal terms better. For more visit: https://www.trademarkmaldives.com

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Intellectual Property Strategy: All You Need to Know

Mainly considered to be a legal source to protect assets from being used without their owners’ permission, Intellectual Property Rights (IPRs) are also helpful in driving opportunities to earn more and gain competitive benefit. That’s is the reason why most businesses in the present challenging era emphasize working with Intellectual Property (IP) strategy in addition to their business strategy. IP provides exclusive rights that allow authorized accessing and using several elements, like medicines, industrial products, etc., while keeping the vulnerabilities of legal issues minimum. The IPRs guarantee avoidance and elimination of various types of misuses, including:

  • Counterfeiting
  • Abusive or unauthorized use
  • Theft or diversion of IP assets
  • Copying of registered or patented items

The combination of trust and protective strategy associated with IP can be a perfect way to grow your business to a remarkably fruitful level in today’s highly competitive marketplace. Hence, it is imperative to comprehend the IP strategy along with its core elements, and importance.

IP Strategy

Intellectual Property (IP) Strategy is a combination of several steps that help a business to manage its IP assets, define how its research and development team should operate for achieving the company’s goals, which may be building a reputation or increasing the revenue. Generally, protecting different types of IP assets appears an expensive deal; however, with an apt IP strategy, you can ensure the protection and management of your assets at a reasonable price. Besides, it can help in extracting good ROI, i.e., returns on your business investments. That’s why all the businesses, whether large, small, new, or old, should have a clear and understandable IP Strategy.

Core Elements of A Result-oriented IP Strategy

Strategically using your IP assets is one of the best ways to grow your business while facing the least possible hurdles. Hence, you must always emphasize running your business after creating an IP strategy that encompasses the following three core elements:

IP Protection: Intellectual Property Law provides exclusionary rights that undoubtedly prevent the misuse of your IP assets, but the continuous advancements in technology are making it a bit sophisticated for the people to use them appropriately. Hence, there is a crucial need to create and use an IP strategy that includes defensive publishing as one of its vital parts. It will aid you in not only keeping the exclusionary rights robust throughout their lifespan but also in staying safe against the two below-given hazardous threats.

  • Patent trolls, which apply to patents, focus only on collecting license fees or penalty charges from the party involved in Patent Infringement.
  • Picket-fence processes in which competitors who desire to erode your core patent’s value, patent some incremental improvements over it, and get a license for leveraging your core technology on preferential terms.

R&D Operations’ Optimization: Technologies and techniques associated with the traditional patent search processes are so intricate that a comprehensive search may take days to execute. Use state-of-the-art analysis tools and optimize your search processes as well as the ability to provide actionable insights. Moreover, there is a need to empower personnel to conduct searches by employing natural language queries rather than arcane syntax. These measures will boost up your decision-making ability, which further helps in building up a more competitive and agile company.

IP Assets’ Monetization: The justification of ‘how effective an IP strategy is’ mainly based on the top or bottom-line value it provides to an organization. Monetization is far beyond just enabling products to sell at a faster rate under the shield of Intellectual Property Rights Protection. An efficient IP strategy can help you to monetize your IP assets as well as identify infringers and potential licensing partners in both the private and public sectors.

Importance of IP Strategy

We are living in a rapidly developing economic world where the restrictions (due to developments) on several materials, like land, minerals, transportation, and many others are becoming prominent day-by-day. An IP strategy covers measures that expedite the creation, development, and management of IP assets along with maintaining a balance with restricted items. IP strategy, which consists of all crucial things like the company’s attributes, information about its products, etc., can help the firm in protecting and promoting their assets in a manner that ensure remarkable returns on IP-related investment. It also enables you to identify and evade the risks that may harm your organization anytime. Finally, we can say that an effectively designed IP strategy is one of the best means to ensure the commercial growth of any business in the present challenging era. For more visit: https://www.trademarkmaldives.com

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How to Use Copyrighted Material for Advertising Free from legal Concerns?

All may not be aware of this, but advertising is as old as commerce and civilization. Nearly 3, 000 years ago, people tended to promulgate their products and services on clay tablets, through town criers, etc.; however, advancements in technology have changed the ways people advertise their business today. Companies nowadays beckon potential customers by using pamphlets, brochures, billboards, radio and TV communications, commercial text messages, email advertisements, and many other advertising tools.

With the availability of so many options to advertise products and make consumers buy them, more and more businesses are moving towards advertising, thus turning the industry comparatively more competitive than ever before. Besides competitive, advertising appears a costly affair for most entrepreneurs, startups, and SMEs (small and medium-sized enterprises). Ultimately, the limited budget and the human tendency to exaggerate quick benefits in the cut-throat challenging era make people advertise their business by using the copyrighted products of others. It is because creating new items often demands high investments in comparison to accessing copyrighted ones, but advertising in this manner may lead to Copyright Infringement issues. Hence, if you want to use others’ copyrighted materials in your business ads, then make sure to do so while keeping the legal concerns at bay. It is easily possible by getting information about the legal policies on how to use copyrighted items without facing legal concerns.

Copyright law and Advertising

Copyright law facilitates the creator of creative work with exclusive rights that help them in preventing unauthorized users from using their work. The copyright rights limit people from making profits by accessing any material without obtaining the owner’s permission. According to this law, the person who violates the copyrights of others could have to pay a fine as a penalty for infringing someone’s Intellectual Property Rights (IPRs). Since the same policies apply to the advertising industry also, there’s a need to be cautious while using copyrighted materials in your ads. Some copyrighted items that you might desire to use in advertising include:

 

  • Pieces of literature
  • Song recordings
  • Photographs
  • Art

Copyright Basics

As copyright rights are country-specific, they often vary from nation to nation. Therefore, before using any copyrighted work in advertising, you should be familiar with its copyright status as per that nation. For instance, the copyright law of the US states that the tangible items created after 1978 are capable of obtaining Copyright Protection automatically. The owners neither have to display a copyright symbol on them nor need to register them with the U.S. Copyright Office. On the other side, materials manufactured before 1978 should either have a copyright symbol or be registered. Becoming familiar with the copyright status of any item in that particular nation isn’t enough; make sure to know about their use as well.

Commercial Use

Most people desire to use the copyrighted material for commercial purposes but such usage, whether in advertising or any other area, is not permitted without the owners’ permission. Nevertheless, the items published before 1923 are acknowledged under the public domain and therefore, allowed to be used in commercials. Note that the materials published after 1923 get the copyright protection that lasts for 95 years from the time of publication and 120 years from the day of creation and can’t be used (without permission) during these periods.

Fair Use

Fair use is one of the most noticeable exceptions to U.S. copyright laws. It enables people to use copyrighted works, but only if doing so benefits the public, cultural activities, or educational contexts. For instance, an ad that can help people quit smoking can use a quote, sentence, or paragraph from a copyrighted medical textbook. Ads that educate the public about bullying, drug use, etc., also fall under the same category, i.e., fair use. Although this category permits the use of copyrighted materials, you must display a clear purpose of the advertisement associated with public welfare and use the snippets of the items. If you fail to do so, then you may fall into legal issues. Besides, remember that no law provides apparent information about how much use of a copyrighted item is permissible. For example, you may use some lines of others’ textbook but not some pages of the same.

Permission for Use

As per this policy, you can use someone else’s copyrighted work in your advertising, but after obtaining a license that the licensor may provide you in exchange for a set amount. Hence, you have to determine the licensor by finding and viewing the name located next to the copyright symbol. In some cases, when there is no symbol or name on the item, you should search for the name online on the U.S. Copyright Office website. This category emphasizes money but not always, like owners of lesser-recognized work can permit you to use their work only in exchange for publicity by having their name somewhere in your ads. It means you can enjoy profitable advertising for your business that too without paying any money.

Advertisements are one of the common targets for Intellectual Property infringement lawsuits. If you are not cautious, you can lose your brand reputation and face financial losses. Here, we have tried to provide vital data that can help you protect your ads and prevent legal troubles. As prevention is always better than cure, before launching any advertising campaign in the future, be sure that it suffice both a general legal perspective and an IP perspective. For more visit: https://www.trademarkmaldives.com

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