Trademark, which owns the ability to distinguish your products from the competitors’, is one of the many forms of Intellectual Property (IP) available in the industry. With the capability of defining the products’ origin and quality, a trademark not only avoids the infringement issues but also creates goodwill that enhances the brand reputation. It is applicable for various recognizable representations, including words, 3D marks, logos, signs, images, expressions, and even the combination of colors.
Types of Trademarks
Since it is likely to get the trademark registered for multiple representations, the process of doing so appears a bit confusing. Therefore, first of all, you should determine the appropriate way to characterize the produces. As per Trademark Law, trademarks can protect any unique device, label, signature, word, and combination of colors.
Generally, you can obtain the trademark protection for the below-listed types of representations:
- Wordmarks
Wordmarks often consist of one or more words or a combination of letters, numbers, and words. A name, whether personal or surname, can also get the registration under this type. A wordmark is not applicable for specialized fonts or shapes, which means that if you want to protect a specific font, then you need to apply for a device or figurative mark.
Example- The name of any firm is a wordmark.
- Figurative marks/ Device marks/ Logotype
These are the trademarks consisting of a figure or a combination of figures and words or numbers. Words in a stylized font or a unique graphical representation can qualify the standards set to get a device mark.
Example – A wordmark represented in a specific font is a device mark.
- Labels
Labels on the packaged goods generally contain several distinct elements that make it convenient for the consumers to not only identify the product but also associate the same with a certain quality. Hence, the unique labels that provide precise and clear information can be registered.
Example – A label like PEPSI that aids consumers in identifying the soft drink of this brand, and thus not getting confused with other soft drinks, is worthy to obtain the trademark protection.
- Combination of colors
You can get the trademark protection for the combination of colors, regardless of whether or not it includes any word, figure, or numeral. However, it is beneficial to note that the protection will not be valid if the colors while representing the product to end-users appear different from the registered ones.
- Three-dimensional (3D) Marks
3D marks, which consist of three-dimensional shape or packaging fulfilling the specified requirements of distinctiveness in the concerned jurisdictional market, are eligible for trademark registration.
- Sound Marks
A sound that enables the consumers to differentiate it from others qualifies the eligibility criteria to get registered as a trademark. A sound mark can be in the form of a melody or sound with a distinct recognition effect.
- Shape Marks
The unique shape of a product that makes it different from several other goods available in the market is also worthy to obtain trademark protection. Bottles of perfumes are the most common examples of shape trademarks.
- Motion Marks
These are the marks that include shifting, changing, or moving parts, which show the motion. Marks that often showcase animated logotype also meet the standards required to ensure protection under trademark registration.
- Hologram Marks
A mark that owns the ability to display a 3D picture by using a holographic technique, for instance: a rotating logo, can also be protected under the shelter of a trademark.
- Position Marks
A position mark works in regard to the placement, size, and proportion it owns in comparison to the product on which the owner wants to fix it. These types of marks whose specific positioning is unusual to the particular market are likely to avail protection under trademark registration.
- Collective Marks
These include the marks that associations own to work collectively by letting their members also use them. These are generally used to indicate trade connections with the associations and can receive trademark protection.
- Certification Marks
Certification mark indicates that a specific product has successfully qualified certain tests of quality and therefore, is allowed to use the registered trademark.
A trademark undoubtedly plays a significant role in protecting the products. It not only develops the goodwill and reputation of the brand but also creates a long-lasting and impressive impact on the minds of the consumers. For more visit: https://www.trademarkmaldives.com
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