MetaX LLC, a company specializing in creating immersive virtual reality experiences, has recently filed a Trademark Infringement Lawsuit in Manhattan federal court against Facebook owner Meta for allegedly stealing and using the company’s name for its pivot to the metaverse.
MetaX, based out of New York, has told the court that it has been crushed by Facebook’s rebranding to Meta and further mentioned that its ability to operate and function as Meta has been eviscerated.
MetaX has accused Meta Platforms of infringing upon its federally registered ‘Meta’ trademarks and requested a court order that would block the social media giant from using the term ‘Meta’ for products and services overlapping with those of MetaX, along with an unspecified amount of monetary damages.
Last year in October, Meta Platforms rebranded from its eponymous social media network by betting that the metaverse, which is a shared virtual realm, shall succeed the mobile internet.
Justin “JB” Bolognino, the Founder of MetaX, said in a recent statement delivered that Meta Platforms has not only put their business in jeopardy but that of the entire industry as well, along with the Intellectual Property Rights (IPRs) of the innovators and inventors who have helped build Meta Platforms.
Meta Platforms didn’t respond to the request for comment immediately.
MetaX holds expertise in immersive and experiential virtual reality experiences using technologies such as Augmented Reality (AR) and Virtual Reality (VR).
In the lawsuit filed, MetaX mentioned that it did discuss a potential partnership with Facebook in 2017 and that an executive at Facebook even praised one of MetaX’s experiences by calling it spectacular and amazing.
According to MetaX, the new focus of Meta Platforms on the metaverse and related AR and VR technologies overlaps with its business, and Meta Platforms has begun offering similar “immersive experiences” at some of the same places it hosted its exhibits, including Coachella and South by Southwest.
MetaX thinks that Meta Platforms’ rebrand shall drive it out of the marketplace and the industry altogether and that it has already caused people to believe that the two companies in question are affiliated. For more visit: https://www.trademarkmaldives.com
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