The Italian fashion house Prada is still fighting a multi-million dollar battle with Florida-based alligator contractor, Caporicci USA Corp. which started in 2017 when the alligator supplier had failed to give Prada the 15,000 hatchlings it had officially paid for. To be precise, the Miami-based supplier couldn’t provide Prada with alligator hatchlings of worth $1.2 million in one case and grown alligators of worth $2 million in another case which the Italian brand uses to make its pricey accessories. When the Miami exporter of quality American alligator skins or hides turned down to refund more than $600,000 to Prada after failing miserably to serve many alligator hatchlings, the fashion label took the issue before an arbitrator in Milan.

In the proceedings of the Arbitration Court of Milan, the tribunal had discovered early this year that Caporicci had seriously breached it official agreement with Prada and had ordered to refund $633,213 for the 3,761 hatchlings it couldn’t obtain and deliver to Prada. The tribunal also ordered to replace 3,761 hatchlings found inappropriate. Since then, Prada has appealed to the Federal Court in Miami to impose and administer the Tribunal’s orders. However, Prada faced a pushback from Caporicci USA which requested the court to delay its decision till the proceedings in a different but related suit come to a conclusion.

Immediately after Prada had initiated arbitration in Milan, Caporicci began its own proceedings in late 2017 over a separate deal turning bad with Prada involving 700 young alligators and 26 full-grown alligators. In its Lawsuit filed in the State Court of Florida, Caporicci stated that it couldn’t supply a chain of alligator’s hatchlings to Prada because of a turning point in their relationship when the fashion house and one of its vendors GNP Pelli di Pezzoli Gian Andrea had allegedly bought hides and hatchlings from three alligator farms without paying Caporrici a decided-upon broker’s commission. As per Caporicci’s lawsuit, Prada and GNP Pelli had purposely and unlawfully intruded in its relationship with other alligator vendors. The alligator contractor also asserted that GNP Pelli had received an enormous amount of money from the alligator skins and had failed to pay the commission which gave rise to damages of worth $2 million.

This legal battle between the fashion house Prada and Caporicci USA Corp. is still ongoing in the Southern District Court of Florida. For More Visit:  https://www.trademarkmaldives.com/

The luxury group LVMH, Microsoft, and the Blockchain services provider startup ConsenSys have officially launched a blockchain-based product tracking system, known as “AURA”. This system is exclusively designed and developed to serve the luxury industry across the world with powerful and robust tracking and tracing services which will verify and uphold the proof of authenticity and product history of luxury goods. Operating on a consortium model, AURA allows any luxury firm to use it to offer real-time tracking services to its customers. LVMH brands like Christian Dior and Louis Vuitton are already currently involved in this project and advanced discussions are still going on to onboard other brands from the LVMH group and other luxury groups across the globe.

APP-BASED DIGITAL TRACKING

Based on Ethereum blockchain technology and using Microsoft’s Azure infrastructure, this decentralized system is set-up to create a unique identifier for every product, tracking its source of origin from raw materials to point of sale, all the way to second-hand markets. AURA uses digital tracking which allows customers to use the brand’s app while purchasing a luxury item to receive a digital certificate consisting of blockchain-based product information and details about every product’s origin, care instructions, after sales and warranty services. With this platform, purchasers can also track the life-cycle of its products including the design, raw materials, manufacturing, and distribution. While protecting creative intellectual property and identifying unique information about every product stored on a shared ledger, this technology will also hold back advertising fraud. AURA will also offer tailored-made services to build-up customer loyalty and to ensure a brand’s protection from potentially low-quality counterfeits.

CONCLUSION

Nowadays, extravagant brands are rapidly turning to blockchain platforms to confirm the provenance of their luxury good items, and AURA is undoubtedly a great innovation for the entire luxury industry which shall help in protecting the interests, integrity, and privacy of every brand. The team behind AURA is hopeful about its use by rival luxury brands too by offering them the flexibility to customize the system according to their needs. For More Visit:  https://www.trademarkmaldives.com/

A Korean-based fashion brand widely known for its eyewear — Gentle Monster has sued Kanye West’s collaborator Malik Yusef for allegedly forging Ye’s signature on contracts in addition to faking invoices and making an enormous amount of money in the process. This year in February, the South Korean eyewear brand, Gentle Monster had promoted and released a video known as “13 Music” that supposedly featured a track written and produced by Yusef and Kanye West. Post its release, Kim Kardashian had tweeted that, “Kanye is not involved and didn’t produce this song.” Furthermore, Gentle Monster had taken down “13 Music” and all the promotions associated with it.

In the lawsuit filed in the Los Angeles Country Superior Court against Malik Yusef and others, Gentle Monster has asserted that Yusef had taken an undue advantage of his seemingly close relationship with Kanye West to swindle Gentle Monster into believing that he could bring some of the world’s most famous and reputed artists together to compose and produce a number of videos which could easily increase Gentle Monster’s brand name and recognition globally. As per the report, Yusef had successfully arranged a meeting between Kanye West and Won Lee, who is the CEO of Gentle Monster US, in Jackson Hole, Wyoming. After the meeting, the suit claims that Yusef had given Won Lee a notarized Universal Music Publishing Group song agreement which authorized the release of a new track entitled “New Angels” for Gentle Monster’s campaign. The agreement came into sight along with West’s forged signature and a copy of his driver’s license which according to the lawyers of Gentle Monster was procured by Yusef without Kanye’s consent.

Gentle Monster has reportedly admitted that out of $2.5 million, it had sent $500,000 to a social agency which Gentle Monster had considered as Kanye’s West charity.

In a nutshell, Gentle Monster is now suing Malik Yusef along with his manager and business partner Burundi Partlow, and Sonja Nutall, who had introduced Won Lee to Yusef, on claims of fraud, breach of contract, and many more. The eyewear brand is also seeking damages of a sum to be determined at trial. For More Visit:  https://www.trademarkmaldives.com/

The American singer, songwriter, and actress, Ariana Grande has been accused of violating the copyright law by a paparazzi photographer, Robert Barbera. The New York-based photographer, Robert has filed a lawsuit against the pop star Ariana Grande at the U.S. District Court for the Southern District of New York by claiming that the actress has posted two pictures of herself which were clicked by him without his permission and license.

It is the latest occurrence of a celebrity going through allegations of copyright infringement on account of the pictures they post on various social media platforms. Khloe Kardashian, Gigi Hadid, Odell Beckham Jr., Jessica Simpson, and Jennifer Lopez, have also been affected and sued for similar cases.

Although the post which showed Grande in two side-by-side images wearing an oversized gray sweatshirt and thigh-high boots while carrying a clear bag with the word “Sweetener” on it has been deleted, its screenshot was presented as legal evidence to the court.

According to the lawsuit, “[Grande] is not, and has never been, licensed or otherwise authorized to reproduce, publically display, distribute and/or use the Photographs.”

Robert is now demanding either $25,000 for every unauthorized picture that Grande has posted or the profits which must have been generated after posting the pictures to her followers of more than 154 million in number on Instagram. Prior to being taken down, the post had garnered more than three million likes. For more visit: https://www.trademarkmaldives.com/

Louis Vuitton (LV), a France fashion house and luxury retail company has succeeded in dismissing the legal proceedings initiated by MGA Entertainment, the maker of “Pooey Puitton” toy purses. John Walter, the US District Judge in Los Angeles, asserted that MGA Entertainment Inc’s lawsuit didn’t show any “actual and present controversy” between the two companies due to which the case didn’t really belong in the federal court.

Last year in December, MGA had filed a carefully-worded, harsh declaratory judgment action against LV, accusing it of attempting to interfere with its sales of a poop-shaped toy purse for children known as “Pooey Puitton”. The company was actually in a fear that the French brand was waiting to fire them with a lawsuit over intellectual property rights. In its lawsuit filed, MGA also pointed to Louis Vuitton’s “history of not respecting parody rights in the US and filing vexatious lawsuits against such protected parody.” However, Judge Walter approved the dismissal of the lawsuit in its entirety with prejudice by noting in his judgment that, “The court need look only to the fact that Louis Vuitton has not sued MGA based on its trademark rights in the US, while it has initiated proceedings in France.” Walter also mentioned that MGA’s attempt to refer to a number of earlier cases against the fashion brand Louis Vuitton is not simply persuasive.

MGA has affirmed that a rational person would never misinterpret Pooey Puitton, which retailed for $59.99, for expensive and high-priced bags by Louis Vuitton. For more visit: https://www.trademarkmaldives.com/

In the past few days, a photo of Justin Bieber who is a Canadian pop-star has been at the center of the latest lawsuit that closely mirrors one involving a photo of Tom Brady. A New York-based paparazzi photographer, Robert Barbera has filed a lawsuit of copyright infringement against CBS which is an American mass media company, for allegedly violating his rights in a picture of Justin Bieber by displaying it publicly in their document of “most liked Instagram pics”. As mentioned by Robert, CBS had neither licensed the photograph from him nor taken any legal permission to publish the photograph in their article.

The media giant CBS had only embedded the Instagram post of Justin Bieber as a part of their article than taking its screenshot. The courts have also largely agreed upon this by mentioning that CBS had only embedded a photo in their article without actually producing a copy of the image because of which there is not any new display of the picture which could actually lead to violating the copyrights of Robert Barbera.

In general, the court also believes that an alleged infringer in the case of embedding never really stores an image or develops a replica and therefore can’t violate the copyright law. For More Visit:  https://www.trademarkmaldives.com/