The American multinational financial services corporation based out of New York, Mastercard Inc., is now discovering new ways of processing payments in the Metaverse. The leading global payments and technology company has recently filed 15 Trademark Applications related to the Metaverse and Non-Fungible Tokens (NFTs) with the US Patent and Trademark Office (USPTO).
The company, as per various reports, has plans to open a marketplace for NFT trading, using which the users would be able to sell or purchase digital assets.
The trademark applications filed by Mastercard with the USPTO describe the proposed trademarks as providing educational and entertainment info in the spheres of concerts, cultural events, award shows, festivals, and sporting events in the Metaverse and other digital worlds. Additionally, the trademark applications filed highlight the use of NFTs and cryptocurrency in the Metaverse.
According to the trademark applications filed, Mastercard’s logo for the Metaverse shows two circles, one in red color and the other in yellow, overlapping one another to create an orange shade at the center. The payments’ giant slogan on the logo says, “There are some things money can’t buy; for everything else, there’s Mastercard.”
Mastercard has not yet officially disclosed its plans of stepping into the Metaverse world. This year in February, the corporation hired 500 new employees for consulting with banks and merchants about taking on NFTs and crypto-enabled technologies.
Last year in December, Mastercard officially came up with the cryptocurrency-linked payment cards in the Asia-Pacific region, enabling users to convert their digital assets into fiat currency. The cards look forward to removing any obstacle between merchants who are not willing to accept cryptocurrency as payment and customers who are not willing to pay in digital assets.
The Executive Vice President for Digital and Emerging Partnerships and New Payment Flows at Mastercard for the Asia Pacific region, Rama Sridhar, said in a public statement delivered that cryptocurrencies are many things to people, including a unique financial tool, a disruptive technology, or an investment. She further mentioned that as attention and interest levels surge from all quarters, their applications in the real world are now emerging beyond the speculative.
It is interesting to note in this scenario that other widely recognized companies like American Express (Amex) and Visa have also filed multiple trademark applications related to payment cards and services in the Metaverse and NFT marketplaces. For more visit: https://www.trademarkmaldives.com
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