OffWhite Productions LLC sued Virgil Abloh’s OffWhiteTM for infringing its trademark rights. The New York-based marketing and creative agency claimed that the defendant had hijacked its brand name.
The complaint filed on Sunday in Federal Court includes claims:
- OffWhite Productions has been operating with its registered trademark since the late ’90s, whereas Abloh launched its Milan-based mark in 2012.
- OffWhite had maintained a website named as “offwhitedesign.com” since July 2001 and operated a Twitter account with @offwhitedesign.
OffWhite Productions also accused the defendant of continuously applying for new trademarks, encompassing a logo that is “unmistakably similar” to one of its marks.
Besides the above claims, OffWhite Productions alleged the fashion agency saying that the defendant is “steamrolling its path for years by misusing its (OffWhite Productions’) present and past senior and superior rights, and putting a legal, branding, and commercial barricade in the expansion of OffWhite Productions’ business.”
OffWhite Productions claimed that the actions of using the same brand name by Virgil Abloh are creating confusion and hampering its competitive advantage. The plaintiff continued that the advanced Search Engine Optimization (SEO) practices by OffWhiteTM to promote the infringing use of its trademark, along with its celebrity-outreach campaigns and public relations efforts; have displaced offwhitedesign.com (website) from top search results of Google.
Considering all these facts, OffWhite Productions formulated a set of claims including federal trademark infringement, common trademark dilution, and unfair competition. It is also looking forward to seeking monetary damages and stop OffWhiteTM from using any such logo or mark to prevent confusion in the consumer market. For more visit: https://www.trademarkmaldives.com/